This was a tough brief.

Nothing was landing. The client wasn’t buying anything. So I thought—sod it. Go simple. Go weird.

They bought it.

The director took it somewhere I didn’t think was possible on the budget.
Thanks Lena Beug.

People loved it.

Lessons learned?

The client was right—the earlier work wasn’t as good.
The right director makes or breaks an idea.
And sometimes, the weirdest thing is the right thing.