At Honor, we had a tough phone. Built for everything the everyday could throw at it.

The problem was, every phone manufacturer says that.

And when you’re a challenger brand, you don’t win by saying the same thing louder. You prove it differently.

So we found the most extreme version of “everyday wear and tear” we could think of.

We took a stuntman, set him on fire, and had him run through a series of flaming doors — with a phone strapped to him.

A real test. Not a tagline.

Just your normal everyday (if you’re a stuntman)… and a world record broken.

ACENCY: Axicom