Huawei:

The selfie playground.

This was a proposed idea. A simple one. But a powerful one.

Smartphone photography should be more powerful. More playful. More creative. That's what Huawei believed. This was the visual metaphor for that belief.

A Selfie Playground. A modern day hall of mirrors.

A place where people could rethink everything they thought they knew about selfies. And the camera sitting in their pocket.

Designed as a pop-up. Built to drop into cultural moments — festivals, the Brits, anywhere people were already having a good time.